30/07/2025
Interior design enters the Metaverse: Virtual showrooms, NFT furniture and 3D technologies
How are digital technologies changing the way we furnish?
2025 will be remembered as the year interior design transcended physical spaces and entered the digital realm. With the help of the latest technological innovations, we can now 'visit' our own home long before we've even started the renovation.
IKEA has unveiled its first Metaverse showroom, a virtual space where users can arrange furniture in 3D and create interiors. They have complete creative freedom and the opportunity to try out different styles and combinations. This is the future of online furniture shopping, where home design begins in the virtual world.
According to a McKinsey report, by 2030, over 30% of consumers will use virtual previews before making furniture and decor purchases for their real home.
At the same time, ZARA Home responds with another innovation - they make their NFT collection of furniture and decorations. They can be used in virtual homes, gaming platforms and metaverse. The brand is experimenting with new forms of digital ownership that are increasingly entering our everyday lives.
The metaverse more real than ever!
Today we are witnessing a dynamic fusion between interior design and high technology - a process that is transforming the way we perceive, plan and inhabit our spaces. And the Metaverse is taking shape as a new arena for experimentation with interior solutions that combine aesthetics, functionality and interactivity.
This new era of the smart, innovative home offers not just visuals, but experiences - dynamic, personalised and accessible from anywhere in the world.
In a world where every click can be the first step towards real change, interior design is becoming not just a service or a product, but a platform for experience, creativity and technological inspiration.
